No longer a fashion accessory. A Jordan you can actually ball in.
Last night in Los Angeles, Jordan Brand took flight. The basketball powerhouse unveiled its latest game shoe, the Air Jordan 33, in an immersive experience that featured everything from a first look at new apparel to movement-mapping sessions that compared attendees' hangtime to the GOAT's.
Mental strength was determined by the choices people made every day. It had a lot to do with their good habits--like practicing gratitude and maintaining healthy relationships. But what mattered even more than what people did was what they didn't do.