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Why does someone who started in logo design have such a plain logo?

Each and every letter and space has a meaning, the history of great works and people’s marks have influence and perhaps why it took 5 years of iterations.


quip Toothbrush / $45

quip Toothbrush / $45

quip's journey began at a neighborhood dentist in New York, and a suggestion to use "the cheapest electric brush available" to fight the common, and damaging, habit of brushing too hard.

I for one have never used such a brush, it's soft, affordable and every three months a new tube of paste, AAA battery and a travel tube come via post. All that for $45 compared to Sonicare charging $200+ and doing more damage than good.

KIYA Clippers for Men / $29

KIYA Clippers for Men / $29

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