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Why does someone who started in logo design have such a plain logo?

Each and every letter and space has a meaning, the history of great works and people’s marks have influence and perhaps why it took 5 years of iterations.


Nike Air Max '95 / DW

Nike Air Max '95 / DW

Redesigning the Air Max 95, Dave White shares his interpretation of some of Britain’s native species. Applied through heat pressing, the one-piece quarter panel displays four different iterations of White’s work, re-imagining the fox in his signature style. Both the medial and lateral sides display different elements. Elevating the design further, hairy suede is used on the foxing eyestay and tongue. More of White’s artwork is displayed across the sockliner, while the Air Max units below add an additional pop of color.

  • Air Max 95 / DW 872640 600

  • Manufacturer Sku: 872640 600

  • Nickname: Dave White

  • Gender: Mens

  • Colorway: CAYENNE/TEAM MAROON-NTRL GRY

  • Materials: Multi, rubber

Zoom Vapor RF x AM 95

Zoom Vapor RF x AM 95

Nike Air Max '95 360

Nike Air Max '95 360

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