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Why does someone who started in logo design have such a plain logo?

Each and every letter and space has a meaning, the history of great works and people’s marks have influence and perhaps why it took 5 years of iterations.


Tracksmith of New England

Tracksmith of New England

tracksmith of new england

tracksmith of new england

Tracksmith-ss2014-09-630x472

Tracksmith-ss2014-09-630x472

Out of New England comes a new running wear brand, Tracksmith, headed by former Yale University cross country and track athlete Matt Taylor and Rapha co-founder Luke Sheybeler. Tracksmith, taking running as “the world’s oldest sport,” seeks to celebrate its heritage by fusing classic New England Ivy-league style with traditional made-in-America aesthetics. The performance gear, although highly technical in material, aren’t constructed to look so. Shorts, T-shirts and mesh jerseys bear designs inspired by events and iconic runners dating back to the 1800s. And Tracksmith’s inaugural lookbook portrays exactly that. Shop their debut styles here, with prices ranging from $35 for drawstring bags to $90 for shorts.

Marilyn Monroe

Marilyn Monroe

The Mission

The Mission

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