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Why does someone who started in logo design have such a plain logo?

Each and every letter and space has a meaning, the history of great works and people’s marks have influence and perhaps why it took 5 years of iterations.


Bedwin "Neel" Tee

Bedwin "Neel" Tee

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Coming to us from Tokyo the Neel tee, Bedwin & The Heartbreakers was created in 2004 by Masafumi "Bebetan" Watanabe. Revered among the Tokyo fashion elite for his hand in the cult label Tenderloin (c. 1996), Watanabe brings his signature style and exacting eye to Bedwin. Each season, Watanabe visualizes the collection through the eyes of a fictitious, nomadic musician Bedwin (read: Bedouin) and his backing band, The Heartbreakers. Melding an American "trad" aesthetic with subtle nods to British youth & street countercultures, Bedwin and The Heartbreakers' signature style has engendered a thriving cult following, all its own. [button link="http://go.redirectingat.com?id=88633X1541714&xs=1&url=https%3A%2F%2Fwww.eastdane.com%2Fbrands-bedwin-heartbreakers%2Fbr%2Fv%3D1%2F31523.htm%3Fall"]Available at East Dane[/button]

 

BEDWIN-NEEL-TEE-02 BEDWIN-NEEL-TEE-03

Pharrell x Uniqlo Collaboration

Pharrell x Uniqlo Collaboration

John Elliott + Co Villain Crew

John Elliott + Co Villain Crew

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